SallyĮternally popular among grown up emo kids, baby goths, and Tim Burton fans, The Nightmare Before Christmas has spawned a whole set of Squishmallows-and Sally is the cutest of them all. Available in hundreds of designs, all with adorable faces, cute little backstories and squishy marshmallow-like stuffing, people are obsessed with collecting them-and here’s a rundown of the cutest, coolest-looking Disney Squishmallows around. Squishmallows are the egg-shaped, ultra soft plushies with a cult following that you can find all over TikTok. Now, just in case you got here from googling “What the hell even is a Squishmallow” or something similar, here’s your obligatory rundown. (Star Wars also benefits greatly from being made over into Squishmallow form). There’s a bunch of Star Wars in there, as well, so naturally, I had to include some. Of course, with the expansion of Disney over the years, this crossover collection isn’t just limited to classic Disney characters. The collision of these two fandoms, with their complimentary forms of cuteness, was bound to produce absolutely rabid joy and acquisitiveness even in the Disney fans who normally don’t care for Squishmallows, and the ‘mallow fans who don’t really think about Disney beyond a warm nostalgia. They’re cuddled up at home with a pink axolotl named Archie.Combining Disney and Squishmallows was a genius moment for someone. Unfortunately, the human claw machine will not be present.Īt a time when former VidCon king David Dobrik - who was nowhere to be seen this year - faces a $10 million lawsuit brought by collaborator Jeff Wittek for a near-fatal excavator accident, this (lucrative) internet minority isn’t hustling to pull Vlog Squad pranks or start an influencer collective. This won’t be the company’s only event this year: Squishmallows will be at San Diego Comic-Con next month with a new game and rare toys for sale.

Bret Ingraham, director of PR at Jazwares, the parent company of Squishmallows, confirmed that more than 10,000 Squish were given away to fans at VidCon - a total that could be worth hundreds of thousands of dollars on the resale market. While some creators had hundreds of fans waiting to see them - MrBeast’s panel, “YouTube’s Algorithm, Explained,” was packed and turned away more than 200 people - no one matched the hype at the claw. “I know creators like Logan Paul and Tana Mongeau have created chaos in the past at VidCon, but I can’t think of any brand-run exhibit that had that kind of impact,” Weekman said. This is a creators’ event after all!īuzzFeed News reporter Kelsey Weekman, who attended VidCon, said she was blown away by the popularity of the Squishmallows booth.

While most of the crowd seemed like organic traffic and genuine fans of the plush product, a few people were paid to participate. Some even took home a Hectico the Cobra Snake, which holds an estimated value of $125 on the Squishmarket.

(Yes, the same StockX where your high-school friends buy their Yeezys.) Longtime Squish fans like Kalei Glozier, a 25-year-old who came from Michigan and has a collection of more than 500 Squish, were impressed by the selection at the booth.

Lucky collectors hit the Squish jackpot by finding rare items like Jack the Cat, which is sold on StockX for $700. Collectors, content creators, kids with their parents, and adults with friends they’d met in the Squish community all shared the same amount of excitement when it was their turn at the claw. At one of more than 100 attractions across four days at VidCon, fans waited for more than four hours to participate in a “human claw machine,” where they had 20 seconds to grab all the Squishmallows they could - including some rare and unreleased toys.

Big squish mellow